Samiam

New York, NY
2020

CONCEPT DESIGN
BRAND EXPRESSION
STRATEGY / POSITIONING

Inspired by Dr. Seuss's "Green Eggs & Ham," this self-branded project whimsically reinterprets its characters with the aid of illustrator NewFren. The brand's design weaves these playful illustrations with Seussian-style rhymes to tell the story behind the art, injecting joy and creativity of design and process.