Sami Kullab
CREATIVE DIRECTOR & BRAND STRATEGIST
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With over 15 years of experience, my approach is anything but ordinary. I firmly believe that brands are not just engaged in culture, but are part of it. I reject conventional norms in favor of ideas that foster genuine human and cultural connections.
I'm a multidisciplinary creative specializing in brand identity, environmental design, and design psychology. Over the years, I've lead and collaborated with both local and international designers across all design disciplines. Together, we devised and implemented influential strategies to assist our clients in carving out their unique identities and experiences within the complex branding landscape. In a world that's more connected than ever, achieving international recognition for today's businesses isn't a question of if, but when.
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Creative Approach
CONVERSATION
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Engaging in conversation fuels imagination and nurtures creativity. It's about the thrill of discovery and the passion for exploration, actively seeking meaning instead of waiting for inspiration to strike.
COLLABORATION
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I have a strong conviction in the power of idea-sharing, where collaborative efforts are harnessed to address problems and overcome challenges, ultimately leading to meaningful and impactful design solutions.
PURPOSE
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Every element holds its purpose. With unwavering passion at the heart of it all, the work becomes a captivating story that cannot be overlooked or forgotten. Striking the perfect balance between fluid and enriching brands.
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OF
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CREATIVE
Video Credit - @hypebeast Corteiz + Nike AirMax 95 Drop NYC - March 2023