Eric Calderon, an artist and entrepreneur from Houston, TX, wanted to build an apparel brand tailored for NFT and cryptocurrency enthusiasts. The brand's name represents the values of progression, growth, and the emergence of a new era in the digital world, but celebrated and expressed with style by concepting Immutable as an apparel brand. With a keen eye for design and a passion for blockchain technology, Immutable is a concept brand that was presented as a means for his vision.