Harborside

Jersey City, NJ
2020

Creative Direction / Design and Brand Strategy

BRAND IDENTITY
STRATEGY / POSITIONING
ENVIRONMENTAL DESIGN

SIGNAGE & WAYFINDING
MARKETING

Harborside, aiming to create a "15-minute community," offers a unique, mixed-use waterfront destination that balances work and life throughout the day. Inspired by the changing hues of the sun and the dynamic play of light and shadows, the brand encapsulates the rhythm of an all-day experience, providing a one-stop destination that evolves from sunrise to sunset.