Harborside
Jersey City, NJ
2020
Creative Direction / Design and Brand Strategy
BRAND IDENTITY
STRATEGY / POSITIONING
ENVIRONMENTAL DESIGN
SIGNAGE & WAYFINDING
MARKETING
Harborside, aiming to create a "15-minute community," offers a unique, mixed-use waterfront destination that balances work and life throughout the day. Inspired by the changing hues of the sun and the dynamic play of light and shadows, the brand encapsulates the rhythm of an all-day experience, providing a one-stop destination that evolves from sunrise to sunset.