Gateway

Newark, NJ
2018

Creative Direction, Design and Brand Strategy

BRAND IDENTITY
BRAND EXPRESSION
STRATEGY / POSITIONING

ENVIRONMENTAL DESIGN
SIGNAGE & WAYFINDING

Gateway, reimagined as a dynamic connector in Newark, reflects the city's heart and aims to revitalize the area for residents and commuters. With a design drawing on depth and liveliness, and a bold, simple color palette mirroring the energy of this well-known transportation hub, the brand is committed to fostering community connections and embodying the vibrant spirit of the city.