Gateway
Newark, NJ
2018
Creative Direction, Design and Brand Strategy
BRAND IDENTITY
BRAND EXPRESSION
STRATEGY / POSITIONING
ENVIRONMENTAL DESIGN
SIGNAGE & WAYFINDING
Gateway, reimagined as a dynamic connector in Newark, reflects the city's heart and aims to revitalize the area for residents and commuters. With a design drawing on depth and liveliness, and a bold, simple color palette mirroring the energy of this well-known transportation hub, the brand is committed to fostering community connections and embodying the vibrant spirit of the city.