Welcome.

Explore my projects, learn about my creative approach. Design choices that go beyond appearances, always driven by purpose.

SAMI KULLAB

SAMI KULLAB

CREATIVE DIRECTOR

CREATIVE DIRECTOR

BRAND STRATEGIST

BRAND STRATEGIST


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REEL

REEL

Here you can see a preview of selected work from Brand Identity to Environmental Graphic Design.

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*Please note that the work presented here does not necessarily reflect my personal beliefs or opinions. Instead, it is tailored to the specific needs and requirements of the client’s project and deliverables.

Clients

100


Projects

125


Over 100 clients and 125 projects worked on, from Fortune 100 & 500 companies to local and international businesses alike.

  • American Airline

    JFK Airport

  • Deloitte.

    Accenture

    AllianceBernstein

  • Edrington

    Amazon.com

    Seven-Eleven

    LIXIL

    Aramark

    Sysco

    Conn’s Home Plus

    LaNova Tile

  • NEOM (Dubai)

    CBRE

    Tishman Speyer

    LUSK

    HINES

    Transwestern

    Valo Park

    Uniland

    Williamsburg

    City of New York

    City of Houston

    Curated Properties

    70 York

    212 West

    550 Washington

    1540 Broadway

    Canal Place

    Gateway

    Harborside

    New Yorker

  • College Point

    Newmark

    Dwight Englewood

    KIPP Schools

    The Post Oak School

    Sam Houston University

    Parson’s School of Design

  • Schlumberger

    Shale-Insland

    BHP Billiton

    Nabors

    Westlake Chemical

    Marathon Oil

    Southwestern Energy

    BJ’s

    Anadarka

    Concho

  • Netflix

    Rockstar Games

    Warner Music Group

    Amazon Music

    Bardavon

  • JP Morgan Chase

    Bank of America

    Morgan Stanley

    Harland Clarke

    Citi Group

    ING Financial

    CICC

    Lionstone Investments

  • Ford Foundation

    Arcus Foundation

    Reach Movement

  • Pfizer

    Mount Sinai

    Merck

    Anthem

    Aspect Health

    Texas Medical Center

    Bardavon

    Flora

    LUSK

  • Pillsbury

    Latham & Watkins

  • Museum of Modern Art (MoMA)

    Jackie Robinson Museum

    American Kennel Club

  • Royal Caribbean

    CocoCay Island

    Celebrity Apex

    Wyndham

    Hotels.com

  • Microsoft

    AT&T

    Verizon

    FMC Technologies

    Mathworks

    Art Blocks

    Chaincode

    Wunderkind

APPROACH

APPROACH

Sami Kullab

CREATIVE DIRECTOR & STRATEGIST

With over 15 years of experience, my approach is anything but ordinary. I firmly believe that brands are not just engaged in culture, but are integral parts of it. I reject conventional norms in favor of extraordinary ideas that foster genuine human and cultural connections.

I'm a multidisciplinary creative specializing in brand identity, environmental design, and design psychology. Over the years, I've lead and collaborated with both local and international designers across all design disciplines. Together, we devised and implemented influential strategies to assist our clients in carving out their unique identities and experiences within the complex branding landscape. In a world that's more connected than ever, achieving international recognition for today's businesses isn't a question of if, but when.



Creative Approach

CONVERSATION

Engaging in conversation fuels imagination and nurtures creativity. It's about the thrill of discovery and the passion for exploration, actively seeking meaning instead of waiting for inspiration to strike.

COLLABORATION

I have a strong conviction in the power of idea-sharing, where collaborative efforts are harnessed to address problems and overcome challenges, ultimately leading to meaningful and impactful design solutions.

PURPOSE

Every element holds its purpose. With unwavering passion at the heart of it all, the work becomes a captivating story that cannot be overlooked or forgotten. Striking the perfect balance between fluid and enriching brands.


Creative Direction

Creative Direction
Brand Engagement
Brand Strategy
Brand Identity
Naming

Copywriting
Graphic Design
Packaging design
Typography
Photography

Signage & Wayfinding
Environmental Design
Digital Design
Motion Design
Web Design


OF

AH

CREATIVE

Video Credit - @hypebeast Corteiz + Nike AirMax 95 Drop NYC - March 2023

Future Confessions

Through my research and experience, I’ll be writing more about my personal thoughts and opinions on brand identity and other brand related topics.